The Italian wine name Ruffino has been known since 1877. It stands for Italianità in the wine glass all over the world. Now with a fresh impetus.

"My grandfather already knew about Ruffino's Chianti demijohns," says Gianni Vergani, who is the fifth generation to run the Vergani family business. A close relationship has always existed between the producer Ruffino and the Vergani wine trading house, spanning generations. All well and good. Ruffino has now become an omnipresent mega-brand in the wine business. On the one hand, that is remarkable and incomparable, but on the other hand, it is also tricky for a national wine merchant with a focus on independence and personality. "Now we are feeling a big jolt at Ruffino," explains Gianni Vergani. Ruffino is owned by Constellation Brands. It has completed the premium transformation at Mondavi, among others. This quality strategy is now being implemented at Ruffino, and Vergani is proud to be the exclusive Swiss ambassador for the elegant and powerful Icon line. That is something to celebrate. For example, at the legendary Tavola della Nona (Edizione Ruffino) with Reto and Gianni Vergani, in the new concept store at Löwenplatz, in the heart of Zurich.